Blog | Reza Hassanzadeh

Reza Hassanzadeh

Sep 25, 20234 min

OKRs Vs KPIs: What Are OKRs? Meaning, Examples, and Comparison with KPIs in Game Companies

OKRs History The concept of OKRs can be traced back to the 1950s when Peter Drucker introduced Management by Objectives (MBO).

Reza Hassanzadeh

Apr 17, 20234 min

A Guide to Conducting Market Research for Your New Mobile Game

Learn how to conduct effective market research for your new mobile game with these expert tips. From identifying your target audience to ana

Reza Hassanzadeh

Feb 26, 20233 min

The Potential of Embedded Marketing for Your Mobile Game: Unlocking a New Revenue Stream

Around 10 years ago, I was watching an episode of the TV show Supernatural and a character told Sam and Dean to use Bing for searching...

Reza Hassanzadeh

Feb 20, 20233 min

How AI is Changing the Game

As the world becomes more and more digital, the mobile gaming industry is thriving. With billions of people playing mobile games every...

Reza Hassanzadeh

Feb 13, 20234 min

The Ultimate Guide to Mobile Game Release Management and Strategy

As the mobile gaming industry continues to grow, game developers and publishers face new challenges in releasing and promoting their...

Reza Hassanzadeh

Feb 7, 20233 min

Maximize LTV in Mobile Gaming: The Power of Micro-Influencer Marketing

Ready for a coffee break and some insider tips on how to improve your LTV? Let’s dive into the surprising connection between...

Reza Hassanzadeh

Feb 2, 20233 min

The Secret to Designing Killer Levels in Puzzle Games

As level designers, it’s our job to strike a balance between difficulty and fun, ensuring that players are always engaged

Reza Hassanzadeh

Feb 2, 20232 min

From High School Dropout to Game Entrepreneur: My Journey of Resilience, Passion, and Creativity

I've always been drawn to entrepreneurship and the world of games, and I'm excited to start sharing my experiences and insights with you all