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  • Writer's pictureReza Hassanzadeh

A Guide to Conducting Market Research for Your New Mobile Game


A Guide to Conducting Market Research for Your New Mobile Game Welcome to the exciting world of mobile gaming! At Joyixir, our Estonia-based mobile game studio, we understand that a successful game requires in-depth market research. This is particularly important in the highly competitive mobile games industry, where it’s vital to identify and understand your target audience and what makes a game a hit. For our latest game, Word Masters, we conducted thorough market research to ensure its success. Word Masters is a PvP word game that adds a fresh and exciting twist to the classic word game experience by adding Web3-based avatars. As experienced game developers, we have a portfolio of successful games, including Kalamatic, which boasts 70,000 daily active users (DAU) and a retention rate of 50% on Day 1, 35% on Day 7, and 20% on Day 30, and our collaboration with Voodoo on the hit hyper-casual game, Couples Yoga. Kalamatic’s Retention Rate in GameAnalyticsKalamatic’s Playtime in GameAnalytics

Kalamatic's Retention Rate in GameAnalytics
Kalamatic's Retention Rate in GameAnalytics
Kalamatic's Playtime in GameAnalytics
Kalamatic's Playtime in GameAnalytics

So, how did we come up with the idea for Word Masters? We knew we wanted to develop another word game, given our previous success in this genre. But before diving in, we needed to know if there was a market for a new word game. Our research showed that the most recent successful word game is Wordle and other games in the genre were over 4 years old, indicating a need for a fresh take on the word game experience.

Top Word Games Release Date
Top Word Games Release Date

Word Games Feature Comparison - G1 to G11 represent competitors
Word Games Feature Comparison - G1 to G11 represent competitors

Drive Your Mobile Game to Success with These Market Research Tips
Drive Your Mobile Game to Success with These Market Research Tips

In our market research, we not only analyzed the data and statistics but also delved into the psychology of the players. We wanted to understand what appeals to different demographics and age groups within the puzzle game market. Our findings showed that while the majority of puzzle games cater to female daudiences, there were some games, like Match Masters, that broke the mold and successfully attracted male players. This was due to the unique addition of PvP (player vs player) and competition elements, which tap into the natural human desire for challenge and competition. By incorporating these elements, Match Masters was able to appeal to a wider audience, including male players who may not have been interested in traditional puzzle games. This insight was crucial in our decision-making process for Word Masters, as we wanted to ensure that our game would be appealing to a wide range of players.

Top Match-3 Games - Revenue & Female Users
Top Match-3 Games - Revenue & Female Users
Top Word Games - Revenue & Female Users
Top Word Games - Revenue & Female Users

With these insights in mind, we felt that the time was right to develop a PvP word game, combining the appeal of word games with the excitement of competition. We started by creating a minimum viable product (MVP) to test our concept. We recorded a video of both single and multiplayer gameplay and ran a Facebook campaign. The results were overwhelmingly in favor of the multiplayer aspect, which was a pleasant surprise.

Word Masters - Single Player
Word Masters - Single Player
Word Masters - Multiplayer
Word Masters - Multiplayer

Next, we wanted to choose the best art style for the game. To do so, we developed the game with three different art styles and conducted a campaign to gauge player reactions. The winning style was chosen, and the game will soon be ready for engagement KPIs.

The Importance of Market Research for Mobile Games and How to Conduct It

If you’re looking to create a mobile game, market research is an essential first step. By conducting market research, you can gain a better understanding of your target audience, identify trends in the mobile game market, and assess your competition. Here are some steps to help guide your market research for a new mobile game:

  1. Identify your target audience: Start by defining your target audience. Who are the people you want to reach with your game? What are their demographics, interests, and behaviors? This information will help you tailor your game to your target audience’s preferences.

  2. Analyze your competition: Research your competition and take note of their strengths and weaknesses. Analyzing your competition will help you identify gaps in the market and provide insights into what works and what doesn’t in the mobile game industry.

  3. Test your game concept: Create a minimum viable product (MVP) to test your game concept. This can be a simple prototype or demo that allows you to get feedback from potential players. This feedback will help you refine your game concept and make it more appealing to your target audience.

  4. Study industry trends: Keep up to date with trends in the mobile game industry. Look at data and statistics to identify popular game genres, engagement metrics, and revenue trends. This information can help you make informed decisions about your game’s development and marketing.

  5. Use surveys and focus groups: Surveys and focus groups can be useful tools for gathering feedback and insights from your target audience. Use these tools to test different game features, get feedback on game mechanics, and gather opinions on art style and overall user experience.

By following these steps, you can conduct thorough market research for your mobile game and increase your chances of creating a hit. Remember, market research is an ongoing process that should inform every stage of your game’s development and marketing. Join us on our adventure as we delve into the mystery of mobile gaming success and discover how we brought Word Masters to life. We can’t wait to see your thoughts and feedback! Stay in the loop!

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